Channel Overview
Google Business Messaging allows brands to leverage Google’s dominant 92% market share for online searches and empowers consumers to seamlessly initiate a conversation via a rich, secure messaging experience on a platform native to Android users. Additionally, both iOS and Android users can initiate conversations via location search in the Google Maps application. Consumers can use GBM to inquire about in-store stock, schedule appointments, make reservations, and receive excellent customer service.
Benefits of Google Business Messages
Market reach
- Over 70% of world phones and tablets are run on the Android operating system (source: Statcounter)
- Over 92% of online searches happen on Google (source: Statcounter)
- Over 66% of U.S. consumers who use navigation apps are using Google Maps (source: Statista)
The above statistics represent a tremendous opportunity for brands to offer a messaging experience to consumers on their mobile phone.
Easy to use
- GBM makes it easy for consumers to start messaging conversations from entry points that are natively embedded in their phone, allows them to take the conversation on the go, and respond on their own time.
Rich experience
- Google Business Messages powers a beautiful conversational commerce experience that supports a display of images, interactive buttons, and product selection.
Transition to convert conversations to digital
- Google’s seamless blending of organic search results and a messaging interface is an impactful way to move consumers to messaging.
No Google Fees
- Google does not charge any fees for using the service.
Reduce Customer Service and Customer Acquisition Costs
- Intercept phone calls to your expensive call center before they even reach the IVR
- Answer consumer’s questions about pricing, inventory, delivery, and more without wasting your branch’s employees time, allowing them to dedicate their time to customers who are in the store
Secure
- Google validates a brand during the onboarding process to ensure consumer confidence that they are communicating with an authentic brand
- All communications between LivePerson and Google are HTTPS encrypted
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