To get started right away, see the Facebook Messenger Quick Start article.

With over a billion messages being sent between people and businesses per month on Facebook Messenger, businesses need tools to manage these interactions at scale. The Conversational Cloud seamlessly integrates into Facebook Messenger, offering brands the opportunity to tap into consumers on their preferred messaging channel. Set up is easy and allows your agents to create ongoing connections with valuable customers right away.

Benefits of Facebook Messenger

  • Meet consumers where they are — Consumers can continue using one popular app - Facebook Messenger - to connect to friends, families and now businesses.
  • Rich Conversation capabilities — High-resolution photos, files, content carousels, rich cards, quick replies, GIFs, audio messages and more provide an enriched messaging experience for consumers.
  • Enhanced indicators — Read receipts and typing indicators tell the consumer when agent is actively answering. The agent also benefits from knowing when the consumer receives the message.
  • Simple bot integrations — Brands can plug their own bots into Facebook Messenger. Bots can then offer service and sales assistance to customers, with seamless transition to a human agent when required.
  • In-depth reporting — Track and report on all Facebook Messenger interactions with detailed performance metrics within LivePerson’s platform.
  • Secure forms — Secure forms allow brands to perform identification and authorization, share PII information to generate leads or to perform a registration process during a conversation in a PCI compliant environment.
  • Auto messages — Send predefined messages about events that occur automatically in the conversation.
  • Post Conversation Survey — Gather feedback from consumers and measure their success across all messaging channels with the Post Conversation Survey.

Supported messaging features

Under Facebook's page settings for messaging, brands can use the following features:

  • Greeting: sends a response the first time a consumer opens a conversation with your brand on messenger.
  • Response assistant: allows you to send custom instant replies to anyone who messages your page.
  • Response time: displays SLAs you can customize yourself e.g. Typically replies within an hour.
  • Offline response: lets customers know you are offline but will respond soon e.g. Hi, we’re away right now but we’ll get back to you shortly.

Note: The messages above will display in the Agent Workspace. Just like messages sent by agents, they have a character limit of 640.

Note: Subscribing your page to the Conversational Cloud before creating a button on the Facebook page is not possible. Please create a Facebook page with a button first and then connect it to the Conversational Cloud.

Set up how conversations start: entry points

Brands and consumers can begin interacting over Facebook Messenger through multiple entry points, here are are some of the ways conversations can start:

  • Facebook Messenger app: Consumers can begin conversations by searching for a brand directly within the Facebook Messenger app.
  • Facebook business page: Brands can activate messaging capabilities on their Facebook business page, allowing consumers to click and start messaging.
  • Button on website: Brands can embed a button on their website which invites consumers to message and launches Messenger.
  • Opting in: Consumers can opt-in to receive purchase confirmation and updates via Messenger during the checkout process.
  • Offsite engagements: Brands can embed a Message us button on ads, emails and other offsite locations.

Add an agent manager to display third-party messages

In order for messages sent directly from your Facebook Messenger inbox (via a Facebook page administrator or automated message) to appear in the Agent Workspace conversation thread, you will need to assign an agent manager user to whom the messages will be attributed.

To create a new Agent Manager user, specifically for this purpose:

  1. On the Users page in the Conversational Cloud, click Add user.
  2. Fill in the user details, ensuring that the following parameters are included:
    • Login name: connector
    • Email:
    • Nickname: FB External User (or naming convention of your choice)
    • Name: FB External User (or naming convention of your choice) Note: Text entered in this field will display as the name in the conversation thread.
  3. Password: A12345678
  4. Assign to profile: Agent Manager
  5. Click Save.

On the Facebook connector page, under Add a Facebook external user, simply select the Facebook External User profile you have just created and click Done.

Note: Please make sure NOT to select an actual agent user taking conversations here. Make sure to select the agent manager user (Facebook external user) you just created dedicated just to this purpose.

Note: You can route visitors from your campaign to a maximum of 1 skill. To set up routing for your campaign to a specific skill, please contact your LivePerson representative with your Facebook page ID and the skill you would like it routed to.

Enable Facebook Handover Protocol for human/bot tango

Facebook Handover Protocol enables two or more apps to participate in a conversation by passing control of the conversation between them. This feature makes it possible for a Page to simultaneously use one Facebook app to build a 3rd party bot, outside of the Conversational Cloud, for handling automated responses, and use another Facebook app (Conversational Cloud) for customer service with human agents.

  • By default, all messages are sent to the Primary Receiver app
  • When control of the conversation is passed to another, the Facebook Messenger Platform will send messages from the conversation to it instead.
  • Only one app may control the conversation at a time.
  • All apps that do not have control of the conversation will continue to listen to the conversation by subscribing to the standby webhook event.

Please note: This feature requires enablement. Please contact your LivePerson representative for more information.

To get started right away, see the Facebook Messenger Quick Start article.